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Brand  ·  Marketing
PropTrader Edge Redesign
Client
Prop Trader Edge
Year
2025
Role
Creative Direction
Type
Brand Identity
Prop Trader Edge editorial image system showing a range of black, white, and yellow AI-assisted article images
Editorial Image System
A Visual Language
Built To Scale

A major part of the work was building a repeatable AI-assisted editorial image pipeline. Four to five new images needed to be produced each week, connected to the subjects and stories in that week's articles. The visual system kept the work cohesive across wildly different ideas: trading psychology, market pressure, strategy, travel, risk, and ambition, all expressed through a consistent black, white, and yellow world. The system later extended into live-show materials, which will be explored in the related event work.

Services
Creative Direction Brand Identity Social Campaign Direction Editorial Content System Sponsorship Design
Deliverables
Brand Identity System Daily Tip Format Heavy Social Campaign Newsletter Conversion Paths Sponsor Placements 4-5 AI Editorial Images Weekly Website Revamp Launch Videos Live-Show Materials
Tools
After Effects Photoshop Illustrator Canva Figma Weave ElevenLabs
Prop Trader Edge website comparison showing the old site beside the redesigned site
WEB PRESENCE
A daily edge
for prop traders

Prop Trader Edge was a nascent brand ready for a stronger point of view. Kohrtoons Studio reignited it under a new logo and a gritty, streetwise identity inspired by old rock-and-roll silkscreen posters: heavy black-and-white artwork, a focused color system, and a visual language designed to feel both retro and fresh.

The redesign positioned Prop Trader Edge as more than a finance brand. It became a sponsorship-ready editorial platform offering traders daily tips, practical tools, motivation, and real stories. A daily tip at the top of the experience created a consistent reason to return, while repeated access points invited visitors to join the daily newsletter. Sponsorship opportunities were woven into the broader system alongside social content, website features, and launch campaigns.

Social + Email Footprint
Built for daily reach

The brand system extended beyond the website into a steady rhythm of social publishing, newsletter communication, and sponsor-ready content. These vertical pieces show how the identity was designed to move through the channels where traders were already paying attention.

Social Launch
Vertical social video

We wanted to move Prop Trader Edge beyond its static legacy logo and into something more dynamic. With a fast turnaround and no budget for a traditional production, AI gave us a way to explore and deliver the launch concept at speed.

Made with After Effects, Photoshop, VO3, Figma Weave
Email Footprint
Email Campaign Overview

With a high volume of emails to produce, we route article content through Claude to generate the HTML structure and help summarize each story into clear sections. The email is adapted from the website article, while the lead image comes from the same visual system used on the site.

Made with Claude, Figma Weave
Social Storytelling
Vertical social video

For social storytelling, we reframe the source image, run it through Seedance to add animation, then bring it into Canva to build the final social video around a pre-written script. The voiceover is recorded with a synthetic voice because the talent is too busy to record every piece.

Made with Canva, Claude, Seedance, ElevenLabs, Figma Weave
Sponsored Content
Custom Sponsored Ads

This sponsored piece combined footage captured at live shows with motion-graphic design created using Veo 3 and NanoBanana 2. The edit intercuts that original material with content supplied by the vendor and a hosted video segment from the on-screen talent, bringing the sponsor message into the same visual world as the broader brand.

Made with Live Show Footage, Veo 3, NanoBanana 2, Motion Graphics
Next Project
Prop Trader Fest: First Event
View Project →